The upcoming release of the Air Jordan 13 GS “Purple Venom” is part of Jordan Brand’s strategy to appeal to a younger demographic. The Purple Venom, Black, and White in this kid-friendly color palette create a striking contrast.
The upper of the Air Jordan 13 is constructed from durable black tumbled leather, making it very durable and comfortable. The black color scheme is carried over from the mudguards, heels, laces, and midsole. Purple ballistic mesh overlays liven up the shoe’s otherwise subdued color scheme and complement the Jumpman logo on the tongue, interior, and sole. Finally, a white midsole is employed for aesthetic differentiation and structural support, and the outsole provides a durable grip.
Expect the Air Jordan 13 GS Purple Venom to drop at select Jordan Brand shops and Nike.com in the coming weeks, as shown in the images below. Retail is set for $160.
Air Jordan 13 GS Purple Venom
Color: Purple Venom/Black-White
Style Code: FD4648-501
Release Date: October 2, 2023