Deion Sanders, a well-known individual in the NFL and MLB, currently the head football coach at the University of Colorado, has just extended his deal with Nike, despite Sanders’ previous statement to abstain from any future partnerships with the sports giant.
Following a dispute in the early 2000s, Deion Sanders and Nike have reportedly reached a reconciliation, with the speculated value of the new agreement amounting to an impressive $10 million per year. This highly profitable agreement will establish Sanders as one of Nike’s most generously compensated endorsers.
Recently, Coach Prime posted a photo on Instagram where he is seen wearing a Nike x Coach Prime long-sleeved shirt and clutching a pair of the original Air Diamond Turf sneakers. The comment accompanies the post, “We are making our presence known, Nike.” Sanders has officially renewed his association with Nike, as reported by ESPN’s Nick DePaula.
Moreover, Deion Sanders and Nike is likely to bring back the Air Diamond Turf series, adding even more anticipation for upcoming changes. Keep up with the latest as this fascinating situation develops.